Never Gonna Give You Up was released by Rick Astley in 1987 and became a worldwide pop hit, but its second life began in the late 2000s when internet users started disguising links to its music video as something else entirely. The trick, soon known as rickrolling, spread through forums, social media, and live events, and even Astley joined in on the joke. Decades later, the song remains instantly recognisable, which keeps the prank working across new platforms and generations of viewers who know exactly what is coming, yet still fall for it.