Running in the 90s was recorded by Italian Eurobeat artist Max Coveri and released in 1998, then brought to a wider audience through the street racing anime Initial D. Its pounding beat and night driving lyrics made it a natural fit for car culture online. During the Eurobeat meme wave of the 2010s, editors paired the track, often listed simply as running in the 90s, with drifting videos, anime edits and ironic racing clips. It remains a shorthand for speed that audiences recognise within seconds.