Sape Comme Jamais was released by French singer and rapper Gims, featuring Niska, on the 2015 album Mon Coeur Avait Raison. The title plays on sape, slang linked to elegant dressing and the Sapeur culture of dressing sharply. The song became a major French hit and its hook travelled widely in short clips online, where the short excerpt is now reused less as a full song reference and more as a quick audio cue for confidence, fashion and showing off a new look.