Seinfeld premiered on NBC in 1989 and ran until 1998, created by Larry David and Jerry Seinfeld. Its scene transitions used variations of Jonathan Wolff's slap bass theme, performed on a keyboard sampler rather than a real bass guitar. Different riffs were tailored to Jerry's stand up routines and each episode's timing. The distinctive style became one of television's most recognisable audio signatures. Online, editors revived the riff as a meme transition, borrowing the show's rhythm to frame everyday embarrassments, sudden changes of subject, and intentionally cheesy sitcom style storytelling across short form video.