Smurf Cat became a viral meme in 2023 across TikTok and other short-video platforms, usually paired with the lyric "we live, we love, we lie" from Alan Walker's 2017 song "The Spectre." The character image itself spread as part of absurdist meme culture, and the audio took off because the soft, emotional hook clashes with the bizarre visual. That mix of sweetness and weirdness helped the format stay popular in remixes, edits, and reposted meme compilations.