SpongeBob SquarePants premiered on Nickelodeon in 1999, created by Stephen Hillenburg and voiced by Tom Kenny, and SpongeBob's relentlessly cheerful greetings became part of the character from the early episodes. Short voice clips like this one spread later through meme pages, short video edits and soundboards, where a familiar cartoon line could be reused out of context as a reaction. Editors keep returning to it because the delivery is instantly recognisable without any setup, and a two second hello works as a clean opener, transition or joke in almost any lighthearted edit.