Turn Down for What was released in December 2013 by French producer DJ Snake featuring American rapper Lil Jon, and it quickly became a worldwide dance hit known for its aggressive energy and chaotic music video. The title phrase, shouted by Lil Jon, was soon lifted out of the song and shared as a short clip, meme and reaction sound across YouTube, Vine and later TikTok. Its popularity endured because the line works in almost any situation where someone is told to calm down and refuses, from sports celebrations to party videos and comedy edits.