The phrase existed as a playground double entendre joke long before television, but it became a running catchphrase through Michael Scott in the American version of The Office. Steve Carell's character used it constantly, often at the worst possible moment in the workplace, which turned a simple retort into a recognisable character trait. Clips of the line later spread on soundboards and in meme edits, where the shortened audio is reused without the original scene and relies entirely on viewers recognising the joke instantly.