Tom Clancy's The Division, released by Ubisoft in 2016, made its Dark Zone a tense player-versus-player area where agents could loot together or turn on each other. Attacking fellow agents flagged a player as rogue, and a marked rogue became visible to everyone nearby as a high-value target. The alert tied to that status became instantly recognisable to players who spent time in the zone. As Division clips spread on video platforms, the sound was reused outside the game as shorthand for betrayal, turning on a team, or being hunted.