Not Like Us was released by Kendrick Lamar in May 2024 during his highly publicised feud with Drake, and its 'they not like us' hook quickly became a crowd chant at concerts and sports events. The line spread through TikTok edits, reaction videos and highlight reels, where creators used it as shorthand for outsider confidence and team pride. Its short, rhythmic phrasing makes it easy to drop into almost any victory moment, which has kept it in regular use long after the original chart run.
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A short clip of Kendrick Lamar saying 'they not like us' from his 2024 diss track, widely used in memes and edits to mock rivals or hype a winning moment.
This short clip captures the instantly recognisable 'they not like us' chant from Kendrick Lamar's diss track, delivered with a confident, crowd-ready rhythm that makes it feel like a taunt and a celebration at once. The voice is punchy and rhythmic, with the backing beat giving it a swaggering bounce that listeners recognise within a second. It lands as a playful put-down rather than an aggressive shout, which is why it works so well over reaction shots, sports highlights and victory edits, turning a brief moment into a confident statement that everyone in on the joke immediately understands.
