The clip comes from competitive eater Matt Stonie's 2L Diet Coke challenge, titled No Burp, where the challenge is to drink two litres of Diet Coke without burping. The long burp is the moment that tension breaks, which is why the audio was clipped and shared on soundboards as a standalone reaction sound. It spread through short-form edits, prank videos, and meme compilations that needed an instant gross-out punchline. It remains popular because the sound is unmistakable, easy to recognise, and works without any visual context.
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A fizzy burp from Matt Stonie's 2L Diet Coke challenge, recorded as the carbonation builds and releases. Creators use it for funny reactions and prank edits.
This is a long, loud burp made after drinking a large amount of fizzy Diet Coke, with a wet, gurgling start that rises into a deep, rattling release before trailing off. The sound feels deliberately over-the-top and almost cartoonish, even though it comes from a real challenge attempt, and that contrast is what makes it funny. It lands as a sudden gross-out punchline, the kind of noise that makes people laugh, wince, and replay it, especially when it follows a tense build-up or a moment of someone trying very hard not to burp.
