The phrase became widely recognised through animated time cards that mark a jump forward in a story, most famously in SpongeBob SquarePants, where a narrator reads the card aloud before the scene changes. Editors later lifted the short announcement for online videos, because it explains a cut in two seconds without a caption or transition effect. It spread across TikTok, YouTube and meme edits as a shorthand for skipping boring parts, and it remains popular because almost any audience understands the joke instantly, whether the gap is minutes, days or just a new outfit.