The moment comes from August 2002, when President George W. Bush spoke to reporters on a golf course in Kennebunkport, Maine, about suicide bombings in Israel. After urging al Qaeda operatives to be brought to justice, he immediately turned to his game with the line now watch this drive. The clip spread widely after appearing in documentaries and news replays, then became a staple political meme online. Its lasting appeal is the jarring switch from war and terrorism to leisure, which creators reuse whenever confidence feels badly timed.