Place it just before the reveal in a horror edit, after a slow build-up, then follow it with the FNAF Jumpscare Scream for the payoff, letting the question set up the scare that follows.
このサウンドについて
This short clip is a distorted, VHS-style voice asking why someone is hiding, delivered in Enard's unsettling tone over about three and a half seconds. It feels creepy and tense, like being found in the dark, with a playful taunt underneath the menace. It comes from a VHS-style Enard clip.