Winners Don't Do Drugs originated as a public service announcement created for arcade games in the United States, appearing on attract screens during the late 1980s and 1990s. The message was associated with FBI Director William S. Sessions and was displayed by arcade manufacturers as part of an anti-drug campaign. Gamers who grew up feeding coins into cabinets saw it hundreds of times, so screenshots and recordings later spread online as a shared memory. It remains popular because the sincere warning now reads as perfectly timed retro humour.