Microsoft launched the Xbox Series X and Series S in November 2020, and each console plays a short branded chime during its boot sequence. The sound quickly moved beyond the living room as players ripped and shared it on soundboards, video platforms and social media, where it became shorthand for Xbox itself. It remains popular because it is instantly recognisable to gamers, short enough to use as an intro or transition, and closely tied to the current generation of Xbox hardware and its game library.