The sound circulated as a short TikTok trends clip built around a meaningless shouted phrase and an extended hissed scream, with no clear original source attached to the upload. Its appeal online is the lack of context, which lets editors drop it onto almost any surprising moment without needing setup. Short reaction pages and soundboards kept it moving between edits, where it is used less as a quote and more as a pure noise cue for shock, panic and intentionally overdramatic comedy in vertical videos.