The 'you must be kidding' clip comes from the vast pool of anonymous TV reaction sounds that populate meme soundboards, and no single show, episode or actor has been confirmed as its source. Its strength is its universality: everyone has said the phrase, and the clipped deadpan delivery fits almost any moment of disbelief. So it circulates mainly as a creator tool rather than a quote people look up, resurfacing in fail compilations, sketch videos and gaming edits whenever a creator needs an instant stand-in for the viewer's own skepticism. It sits naturally beside other disbelief reactions on meme soundboards.