Yummy was released in January 2020 as the lead single from Justin Bieber's album Changes, marking his return to solo music after several years. The song's simple, repetitive hook made it easy to quote and remix, and Bieber promoted it heavily on social media during its chart run. Short excerpts later circulated as reaction audio on TikTok and in meme edits, where the hook became shorthand for finding food, a look or a person especially appealing, often with deliberately exaggerated or ironic intent.