Mazda introduced Zoom-Zoom as its global advertising tagline in 2000, positioning its cars as playful and fun to drive for people who retained a childlike love of motion. Television spots often ended with a child whispering the phrase twice, which became the most quoted part of the campaign. The longer Zoom Zoom Zoom song version was also used in commercials and is how many searchers remember it. The whisper clip later circulated on soundboards and in meme edits, kept alive by nostalgia for early 2000s car advertising.