Ahoy hoy was suggested by Alexander Graham Bell as the standard way to answer a telephone, before hello became normal. On The Simpsons, the very old Mr. Burns still uses it every time he answers, which highlights how out of touch he is with the modern world. The joke has kept the phrase alive for decades, and clips of Burns saying it now circulate as a reaction sound for old fashioned greetings, formal hellos and anyone sounding like they belong in another century.