Lee Sin was released as a champion in League of Legends in 2011, becoming famous for high mobility plays and risky jungle dives. The phrase ajuda aqui, meaning help here in Portuguese, is a common callout among Brazilian players in voice chat. Clips of panicked callouts like this one spread through Brazilian gaming communities and soundboards, where short LoL voice moments are reused as reactions for any bad dive, failed gank or hopeless team fight online.