Among Us was developed by InnerSloth and released in 2018, but it became a global hit in 2020 as streamers and friend groups played the social deduction game online. Its short interface and round-end jingles became instantly recognisable, and clips of the sounds spread across YouTube, TikTok, and soundboards. The win sting in particular was lifted into meme edits as a universal signal for success, used far beyond gameplay footage. It remains popular because the game itself stayed in meme culture long after its peak.