The line comes from What's Up?, the 1993 hit by 4 Non Blondes, whose chorus asks what is going on. In 2005 animator Slackcircus edited footage from He-Man and the Masters of the Universe into a flamboyant cover, and the clip spread widely on YouTube under names like HEYYEYAAEYAAAEYAEYAA. Its camp performance turned a nineties rock chorus into a reusable internet greeting and reaction. It remains popular because the elongated hey works without context, instantly signalling silliness, confidence and mock drama in edits, remixes and message threads.
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The He-Man singing And I Say Heyeyey meme sound from the What's Going On parody, used for dramatic reveals, greetings and over the top reactions.
This clip is the famous sung line from the He-Man parody of What's Going On, where the hero throws his head back and belts out and I say heyeyey in a soaring, theatrical voice. The note stretches and wobbles over bright synth backing, turning a simple greeting into a full power ballad moment. It feels joyful, camp and deliberately overblown, which is why a normal entrance or question instantly becomes absurd. Viewers recognise the rising vocal immediately, and the exaggeration makes even mundane reveals feel like a heroic announcement.
