Place it at the end of a build-up, after the hype peaks, then follow it with Windows XP Error Sound to underline the mistake and SpongeBob Sad Song to stretch the failed moment for a beat longer.
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The clip is student sportscaster Brian Collins saying “and boom goes the dynamite” in a low, uncertain voice, lasting about two seconds after a hesitant pause. It feels uncomfortable and funny at once, as if a big build-up has just collapsed in front of everyone watching. It comes from a March 2005 Ball State University student newscast, where Collins was filling in as sports anchor.