The clip is associated in Chile with comedian Fabrizio Copano, whose exaggerated fabuloso delivery became a shareable catchphrase online. Instead of staying tied to one broadcast moment, the short shout spread as a standalone audio on soundboards, chats and short videos, where users could drop it into any situation. Its appeal is the contrast between the glamorous word and everyday contexts, so even a simple meal, haircut or purchase can be announced like a red carpet event. That flexibility has kept it in use as a light hearted Chilean reaction sound.