Battlefield 3 was released by DICE and Electronic Arts in 2011 as a modern military first-person shooter, known for its large-scale multiplayer and realistic squad voice lines. US faction soldiers have a set of contextual barks for combat events, including warnings when friendly fire occurs. Clips of these callouts spread through YouTube compilations, forums and soundboards because they are short, expressive and instantly tied to a shared multiplayer frustration. The friendly fire line remains popular in edits alongside other iconic shooter callouts like the enemy spotted radio message.