Bluey is an Australian animated series for young children that premiered in 2018 and follows Bluey Heeler and her family through everyday play and family life. Short reaction clips from the show spread widely on soundboards and social video because the characters express big emotions in a very clear, family friendly way. This stretched no became a standalone reaction for disappointment and disbelief, shared in edits and chats whenever something goes wrong. Its link to a much loved show keeps it recognisable even out of context.