The clip comes from Burger King's Whopper advertising, where the sung menu and repeated Whopper hook were designed to be impossible to forget. The jingle spread widely during the 2022 to 2023 American football season, when viewers heard it constantly during games and began remixing it online. On TikTok and YouTube it became shorthand for fast food obsession, with creators singing along, parodying the ad and using the audio over unrelated meals. Its simple repetition and familiar brand tune explain why it remains a go to meme sound.