Pou is a mobile virtual-pet game in which players look after Pou, a small alien-like creature, by feeding it, washing it and playing mini-games with it. Feeding moments produce short, cartoonish chewing noises that players quickly recognised, and clips of those moments began circulating in gameplay videos and on soundboards. The eating sound has stayed popular because it is instantly understandable without context, works in very short edits, and carries a nostalgic pull for people who grew up tapping through Pou's daily routine on a phone.