The sound comes from a Snapchat compilation posted in February 2016 by Josh Holz following his friend Daniel Lara around school. Holz repeatedly praised Lara's outfits, especially his white Vans, with the catchphrase that made the clip explode on Twitter and Vine. Lara appeared on talk shows and received a lifetime supply of Vans as the meme spread worldwide. The exaggerated compliment format outlived the original video, becoming a reusable reaction for fashion, confidence and ironic hype.