The line is attributed to Colonel Trautman in Rambo 3, the 1988 action film in the Rambo series, where Trautman is John Rambo's former commanding officer. In the French version the blunt phrase stands out because it comes from such a straight-laced military figure, and that contrast helped it survive long after the film's release. It later circulated on French-language meme pages and soundboards as a very short reaction clip, often paired with a gif, and it is still used today because the insult is instantly understood even without the surrounding scene.