The sound spread through streamer reaction clips after IShowSpeed made the inhuman noise during a live broadcast, and short excerpts were quickly reposted as a standalone meme audio. Viewers began using it in edits alongside other animal scream clips, and it settled into the wider scream meme rotation on TikTok and YouTube Shorts. Unlike a clean sound effect recording, its appeal comes from the human voice behind it, which explains why it is still dropped into horror parodies and chaotic reaction compilations years later.