Discord launched in 2015 as a voice and text platform built for gaming communities, and its incoming call sound became one of its most recognisable alerts as the app spread far beyond gaming. Streamers, YouTubers and short-form creators began dropping the chime into edits to fake an incoming call or interrupt a scene, and viewers who use Discord every day recognised it instantly. That shared familiarity is why it still works as a quick comedic cue in gaming clips, reaction videos and prank edits.