Doge began as a meme built around Kabosu, a rescued Shiba Inu from Japan whose sideways glance was paired with Comic Sans captions in broken English. It spread widely in 2013 across Tumblr, Reddit and other social platforms, turning phrases like such wow into a shared internet shorthand. Later edits gave Doge an imagined voice, and short voice line clips like this one became popular on soundboards and in video edits. The format endures because the character instantly signals irony, smugness and affectionate mockery in under a second.