Dragostea Din Tei was released by Moldovan pop group O-Zone in 2003 and became a worldwide hit in 2004. It exploded online after Gary Brolsma's 2004 Numa Numa webcam lip sync went viral, making the Romanian chorus familiar to millions who could not speak the language. Like Trololo, it survived as a pure internet nostalgia anthem, reused in memes, remixes and dance videos long after its chart run ended because the hook is instantly recognisable.