Sheesh became a staple reaction word in short-form video culture, where creators use it to signal impressed disbelief at a skill, look or reveal. Pairing that vocal with softer, dreamlike music gives the reaction a more relaxed, ironic edge than a loud shout, which suits slow reveals, glow-ups and satisfying edits. The combination circulates mainly as a meme sound for TikTok-style clips and gaming highlights, where its recognisable drawl instantly tells viewers that something worth reacting to has just happened.