Jamy Gourmaud was one of the presenters of C'est pas sorcier, the French television programme that explained science in a lively, accessible way to a broad audience. His enthusiastic delivery made short exclamations like 'énorme' memorable, and French-speaking viewers later lifted this one-second reaction for soundboards, memes and short videos. It works because the word is simple, instantly understood and easy to drop over almost any oversized reveal. Its nostalgia for viewers who watched the show, combined with its clear comic timing, keeps it in regular use online.