The exact origin of this clip is unclear, which is common for short reaction sounds that travel through Russian-language meme pages and messaging chats. The phrase itself is a casual, slightly misspelled comment, the kind of thing someone types while laughing at a video. It spread because the wording is instantly reusable: any clip of bad singing, from karaoke fails to howling dogs, gets funnier with a deadpan 'it's like he's singing' laid over it. Its charm is that it sounds like a real friend reacting, not a scripted joke.