The Game Boy Advance SP launched in 2003 as Nintendo's foldable, backlit redesign of the original Game Boy Advance from 2001. Its startup jingle carried over the familiar Game Boy boot tradition, updated with a sweeping intro before the chime. As emulation, retro collecting and handheld restoration grew online in the 2010s, creators began lifting the sound for intros and memes. It remains popular because few clips signal portable Nintendo gaming so quickly, and its short length makes it easy to drop into streams, edits and collection videos.