Gemidão do Zap became widely known in Brazil as a WhatsApp prank audio shared in chats and groups, especially during the mid-2010s. The joke spread because people would disguise the file as something normal, then the loud moaning would play in public or around family. It remains popular in meme culture because the setup is simple, the reaction is immediate, and the social awkwardness is easy to understand even without context. Online, it is often grouped with other abrupt prank sounds such as bruh.