Shurima is a fallen desert empire in the world of Runeterra from League of Legends, and Azir is its resurrected emperor determined to restore it. Introduced with Azir in 2014, the phrase became his defining rallying cry and a shorthand among players for his lore and playstyle. Clips of the line spread through gameplay videos, streams and edits, where fans use it whenever Azir dominates or any situation feels mock imperial and triumphant.