Gyatt became a staple of short-form internet humour as TikTok and streaming clips turned the slang into a reaction, with creators using the stretched pronunciation to signal exaggerated attraction without needing any explanation. The sound works because the audience already knows the joke from reaction videos, thirst-trap edits and compilation clips, so it lands instantly even in a four-second burst. It is often paired with a rizz sound effect in the same edits, since both terms come from the same wave of online slang, and it remains popular because new reaction formats keep recycling the same recognisable vocal punchline.