Halo: Reach launched in September 2010 as Bungie's final Halo title before the series moved to 343 Industries. Short in-game effects like this one spread through soundboards, Discord servers and editing packs, where creators grab them as ready-made accents for montages and memes. It sits naturally beside other game interface sounds such as the GTA V notification and the Fears to Fathom notification sound, and it keeps circulating because Halo's audio is still instantly recognisable to a generation of players.