Hebe Camargo was one of Brazil's most famous television presenters, hosting her variety talk show Hebe on the SBT network for decades. The program's opening vinheta, a polished theme tune, became instantly recognisable to Brazilian audiences who watched her Sunday broadcasts. After her death in 2012, clips of the show and its theme lived on through reruns, tributes and online nostalgia. Today the jingle circulates as a meme sound, used to give videos a glamorous retro television framing.