Cruzeiro Esporte Clube was founded in 1921 in Belo Horizonte, Minas Gerais, and its official anthem was written by Jadir Ambrósio in 1966. The song begins with the line about a great club in the city that lives in the supporter's heart, and it has been sung by generations of fans at the Mineirão stadium. Short clips of the anthem now circulate on soundboards and social media, where supporters share them before matches, after victories, and in edits celebrating the club's history and identity.