Hit the Quan began as a 2015 track by Memphis rapper iLoveMemphis, built around a simple dance that fans could learn in seconds. Short dance videos on Vine and other social platforms turned the song into a nationwide craze, with teenagers, athletes and celebrities posting their own versions. The hook kept circulating long after the original trend faded because it is short, instantly recognisable and easy to drop into edits, reaction clips and dance compilations.