The phrase plays on the common expression I don't give a shit, with Shiite substituted for a cleaner, absurd twist that helped it circulate as a short TikTok reaction sound. Clips using it are typically paired with eye rolls, shrugs, and walk aways, and it sits naturally alongside similar dismissive audios like We do not care in meme edits. Its appeal is less about a known creator or scene and more about instant recognition, letting viewers understand the attitude in seconds without any setup or context needed beforehand at all.