The line comes from Overwatch, the team shooter released by Blizzard in 2016, where the cyborg ninja Genji can request healing from teammates with a quick voice command. Players quickly turned it into a meme because Genji players far from the objective would repeat it constantly, annoying support heroes who could not reach them. Clips, remixes and soundboard versions spread across gaming videos and chats, and the phrase became shorthand in other shooters too for any player demanding help they have not made easy to give.