The line comes from Blizzard's team shooter Overwatch, released in 2016, where the cyborg ninja Genji Shimada uses it as a standard healing request through the communication wheel. Support players quickly turned it into a running joke because Genji is highly mobile, often fights far from the team, and could be heard repeating the request repeatedly during matches. Clips, remixes and soundboard posts spread the phrase beyond the game, and it remains shorthand in gaming culture for someone loudly asking for help they may not be positioned to receive.